Context
Call of Duty Mobile has brought the CoD experience to a global community of players, wherever they want to play.

I was the lead agency-side strategist overseeing social and content strategy on this project. Additionally, I oversaw analytics reporting and was accountable for crafting the social playbook and KPI forecasting.

Approach
Appeal to Call of Duty players who play on mobile through engaging and relatable social content based on relatable player behaviors.

Execution
We partnered deeply with Activision from strategy to tactical executions across all Call of Duty mobile social media channels.