Context
Diablo is an action role-playing franchise that has spanned multiple games, including Diablo, Diablo II, Diablo III, Diablo IV, and Diablo Immortal.

My Role
I was the lead agency-side strategist for this partnership and lead author of the 2026 Diablo IV social strategy playbook.

Approach
Bring the immersion of Sanctuary to social with a heaping of dark fantasy balanced with a glimmer of light.