Context
Call of Duty Mobile partnered with Ronald Acuña Jr, an MLB and All-Star baseball player, because he is a genuine fan of CODM.

My Role
I was the lead agency-side strategist on this project, responsible for strategic positioning, preliminary creative ways in, and rollout.

Approach
In addition to the integrated campaign, we added value for players by partnering with Activision on an earnable version of Ronald’s bat in-game for a limited time.