Context
South of Midnight is a single-person RPG set in the bayou of the Deep South. It follows the story of Hazel, a young black woman who discovers that she can weave magic.

My Role
I was the lead agency-side strategist for this campaign, responsible for initial strategy, creative ideation, talent scouting, and rollout.

Approach
Bring the artistic high-quality bar of Compulsion Games to life through talented real-life tactile crafters, where each piece honors the game and the culture that inspired it.

Execution
We partnered with four exceptionally talented artists to craft real-life works of art, and brought them to our digital audience through talent-led social posts and behind-the-scenes content.