Context
In 2016, Overwatch cut through the haze of cynical military shooters and reductive deathmatch with a vibrant, collaborative cast of characters. Millions flocked to a world that stood for optimism, bravery, teamwork, and a brighter tomorrow. In 2022, Overwatch needed to recapture this magic while introducing a free-to-play offering to a worldwide audience.

My Role
I served as the lead agency-side strategist from 2022 to 2024, and then transitioned into a strategic oversight role.

Approach
Re-capture the love of Overwatch through our strongest asset: our Heroes.